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March 6, 2006
Tower Records Gets Into Podcasting
Adam Curry and folks are talking about the unlabel. How does the news from Tower Record fit into this concept? Tower is calling their effort, TowerPod. They'll have more news about it at SXSW, where I'm heading later this week. Hope to learn more about it there. In the meantime, here's what we do know so far. Podcasters will get access to 6,000 songs, with revenue coming from embedded ads that will be placed in their shows. Music will come from indie artists. Profits get split between Tower, the musicians, indie labels and the podcast creators.
At the Podcast Hotel, the event I produced recently, an artist round table discussion lead to an animated discussion about artist compensation. Samantha Murphy argued that podcasters should compensate the musician for playing their music. Tim Mitchell of IODA said it is all about conversion and if so, podcasters should do very well as podcasting becomes a new distribution medium for indie music. Listen to the discussion here.
Details are sketchy at this point about TowerPod. How much will the artists receive? What does Tower get out of this? And how are the podcasters compensated?
Plus, how does this work? How is the ad embedded?
Outhink, a P2P service, looks to be the engine behind TowerPod, which makes me think that the podcasters will load their shows to the Tower service, where the ads will be embedded and then categorized according to music genre. I've heard a little about TowerPod from folks who are contributing to it but nothing as of yet about how artists will make a decent buck.
Good to see another player in the space. I just wonder how this will all shake out for the artist.
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