About this Insider
Simple enough: everything having to do with podcasting.
About these Authors
Alex Williams Alex Williams
( Profile | Archive )

Matt May Matt May
( Profile | Archive )

Nicole Simon Nicole Simon
( Profile | Archive )

Roland Tanglao Roland Tanglao
( Profile | Archive )

Matt May is a Web accessibility specialist, and has written on the interaction of people and technology since 1995. He keeps his own weblog at, and produces a podcast called Staccato, which features Creative Commons-licensed music.

Alex Williamsblogs, consults and produces unconference style events, where people immerse in DIY media. These are fun occasions, designed for people who want to get together with authors, artists, technologists and leading thinkers to converse, eat, listen to music, write, shoot photos and post podcasts and videoblogs. Alex also works with companies to establish DIY approaches, where writing, photography, voice and video come together to create new conversations and communities. Alex is currently fascinated with digital photography. His girlfriend calls him a Flickrholic. Send Alex a nice message: alexhwilliams at

Nicole Simon loves blogging and podcasting, dashed with an European view. As consultant she helps to facilitate such tools for business purposes or personal publishing empires. She can be found at cruel to be kind and on her private blog Useful Sounds.

Roland Tanglao is a well known podcasting enthusiast and a passionate advocate of blogs, RSS, and social software as a means of online expression for people, organizations and businesses. He is a prominent participant in the blogosphere and online communities and one of the founders of Bryght and as Bryght's Chief Blogging Officer reads hundreds of blogs daily. He graduated from the University of Waterloo, worked at Nortel Networks where he ran its first internal corporate blog, has has been blogging since 1999, and was the first business blogging consultant in Canada.

In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline


« Guinness Record: Rick Garvais most downloaded podcast? | Main | Olympic coverage »

February 10, 2006

Coca Cola Bloggers and Podcasters or PR Flacks?

Email This Entry

Posted by Alex Williams

Coca Cola is sending bloggers and podcasters to the Olympics. I wonder if these blogs will be worth reading. Why make such a point that these people will only have positive things to say? Do they not trust hese college students to just post their own impressions of the Olympics? Won't this just make these posts a bit too fuzzy?

From Mediapost:

Adding to its usual marketing efforts during the games, Coke is paying to fly and accommodate young representatives from China, Germany, Italy, Canada, Austria, and the United States--each of whom has agreed to keep their posts positive, according to Coca-Cola spokesman Philipp Bodzenta.

"They understand they we're looking for the positive side of the Olympics," said Bodzenta, adding: "They are part of the PR team, but they are not Coke employees."

Comments (5) + TrackBacks (1) | Category: News and Commentary


1. Mark on June 9, 2006 9:24 PM writes...

hello,i am Mark .we can communicate with E-mail.

Permalink to Comment

2. Rodger Belli on December 6, 2011 1:28 AM writes...

Thank you, I have just been looking for info approximately this subject for a while and yours is the best I have discovered till now. However, what in regards to the conclusion? Are you positive in regards to the supply?

Permalink to Comment

3. BMW m3 grilles on January 1, 2012 4:24 PM writes...

Hi Wildcat from Dallastown,

Permalink to Comment

4. Ukraine Dating on January 20, 2012 6:14 AM writes...

My spouse and I stumbled over here by a different web page and thought I should check things out. I like what I see so now i am following you. Look forward to looking at your web page for a second time.

Permalink to Comment


Listed below are links to weblogs that reference Coca Cola Bloggers and Podcasters or PR Flacks?:

Alex Williams writes about the bloggers paid by Coca Cola: Coca Cola is sending bloggers and podcasters to the Olympics. I wonder if these blogs will be worth reading. Why make such a point that these people will only have positive things to say? Do th... [Read More]

Tracked on February 14, 2006 8:19 PM


Email this entry to:

Your email address:

Message (optional):

Podcast Award Nominations Shows Lack of Understanding
Odeo Moving Beyond Podcasts With Twttr
The Talent Search Has Begun
Constraint Based DIY Media
Will Scoble Do For Podcasting What He Did For Blogging?
Forrester study: If 25% are interested I would hurry
Is your tax professional podcasting?
Podtech Raises $5.5 Million