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Simple enough: everything having to do with podcasting.
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Alex Williams Alex Williams
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Matt May Matt May
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Nicole Simon Nicole Simon
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Roland Tanglao Roland Tanglao
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Matt May is a Web accessibility specialist, and has written on the interaction of people and technology since 1995. He keeps his own weblog at, and produces a podcast called Staccato, which features Creative Commons-licensed music.

Alex Williamsblogs, consults and produces unconference style events, where people immerse in DIY media. These are fun occasions, designed for people who want to get together with authors, artists, technologists and leading thinkers to converse, eat, listen to music, write, shoot photos and post podcasts and videoblogs. Alex also works with companies to establish DIY approaches, where writing, photography, voice and video come together to create new conversations and communities. Alex is currently fascinated with digital photography. His girlfriend calls him a Flickrholic. Send Alex a nice message: alexhwilliams at

Nicole Simon loves blogging and podcasting, dashed with an European view. As consultant she helps to facilitate such tools for business purposes or personal publishing empires. She can be found at cruel to be kind and on her private blog Useful Sounds.

Roland Tanglao is a well known podcasting enthusiast and a passionate advocate of blogs, RSS, and social software as a means of online expression for people, organizations and businesses. He is a prominent participant in the blogosphere and online communities and one of the founders of Bryght and as Bryght's Chief Blogging Officer reads hundreds of blogs daily. He graduated from the University of Waterloo, worked at Nortel Networks where he ran its first internal corporate blog, has has been blogging since 1999, and was the first business blogging consultant in Canada.

In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline


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January 17, 2006

Marketing Sherpa Study: Podcasting Is For Early Adopters

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Posted by Alex Williams

Podcasting is on the radar for marketing execs but their sites are set more than a year out for investing more dollars into the medium.

That's the conclusion of a Marketing Sherpa, ad:tech study which polled 644 marketers who spend 44% of their total ad and marketing budgets on the Web. The study looked at the 2005 best and worst practices in internet marketing and a look at the year ahead.

Eighteen percent of respondents said they will definitely spend money on an in-house podcasts with 31 percent stating that doing an in-house podcast is more than a year out.

Fourteen percent said they will sponsor a podcast in 2006, while 32 percent said sponsorship is definitely more than a year out.

These numbers make you wonder about the success of podcasters trying to make commercial plays. How will the the market shake out in the year ahead for the podcasting pioneers if revenues from advertisers are limited? And, who will get the dollars available? I expect that the mainstream media players will continue to be the big winners. They are already attracting major advertisers for their podcasts and can offer packages that include podcasting sponsorships as an added value.

What the numbers say:

Comments (1) + TrackBacks (1) | Category: News and Commentary


1. cosmos will plane unconditionally on May 28, 2006 2:45 AM writes...

Awesome stuff! Thanks for all the information. collective round lose or not: to hedge TV you should be very standard, universal, red, profound nothing comparative to greedy

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