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Simple enough: everything having to do with podcasting.

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Alex Williams
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Matt May
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Nicole Simon
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Roland Tanglao
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Matt May is a Web accessibility specialist, and has written on the interaction of people and technology since 1995. He keeps his own weblog at bestkungfu.com, and produces a podcast called Staccato, which features Creative Commons-licensed music.

Alex Williamsblogs, consults and produces unconference style events, where people immerse in DIY media. These are fun occasions, designed for people who want to get together with authors, artists, technologists and leading thinkers to converse, eat, listen to music, write, shoot photos and post podcasts and videoblogs. Alex also works with companies to establish DIY approaches, where writing, photography, voice and video come together to create new conversations and communities. Alex is currently fascinated with digital photography. His girlfriend calls him a Flickrholic. Send Alex a nice message: alexhwilliams at gmail.com.

Nicole Simon loves blogging and podcasting, dashed with an European view. As consultant she helps to facilitate such tools for business purposes or personal publishing empires. She can be found at cruel to be kind and on her private blog Useful Sounds.

Roland Tanglao is a well known podcasting enthusiast and a passionate advocate of blogs, RSS, and social software as a means of online expression for people, organizations and businesses. He is a prominent participant in the blogosphere and online communities and one of the founders of Bryght and as Bryght's Chief Blogging Officer reads hundreds of blogs daily. He graduated from the University of Waterloo, worked at Nortel Networks where he ran its first internal corporate blog, has has been blogging since 1999, and was the first business blogging consultant in Canada.

Check out the The AppGap - a group blog on the tools and trends that are changing the way we work.

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November 28, 2005

Ads on the iPod

Posted by Alex Williams

I see over at Red Herring that Walt Disney Disney and Clear Channel are getting intio the iPod advertising game. What's going to get onto these iPods? It looks like movie clips from Disney's Chronicles of Narnia and Clear Channel's Rush Limbaugh.

But it is still such a tiny market out there. But the question is, how big will it get? And how fast will it happen? According to eMarketer, spending on online video advertising is expected to triple in the next two years, rising to about $640 million. By 2010, it could hit $1.5 billion.

But how does online video advertising fit as a segment of the total online advertising market? Here are some numbers from Jupiter Reseasrch I saw at ClickZ article from earlier this year:

Online video advertising is a tiny segment of the overall market, drawing a scant $121 million in spending last year compared with $9.5 billion for all online media, according to JupiterResearch. Other stats show Web video ad spending represents just under a tenth of a percent of the $250 billion total U.S. ad market.

But look at the market and you'll see Internet properties with audiences rivaling some cable networks. Sure, but I keep thinking how advertising will affect the original work that people are noe producing. What will advertising do to the fresh outlook of all these backyard producers?

I'll keep watching as long as folks keep mixing it up. So if anyone has a mashup with Rush Limbaugh appearing in the Chronicles of Narnia, please let me know. That's a backyard mix I'd love to see.

Comments (52) + TrackBacks (0) | Category: News and Commentary

COMMENTS

1. grammarnazi on November 28, 2005 7:27 PM writes...

you can't spell