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Matt May is a Web accessibility specialist, and has written on the interaction of people and technology since 1995. He keeps his own weblog at bestkungfu.com, and produces a podcast called Staccato, which features Creative Commons-licensed music.

Alex Williamsblogs, consults and produces unconference style events, where people immerse in DIY media. These are fun occasions, designed for people who want to get together with authors, artists, technologists and leading thinkers to converse, eat, listen to music, write, shoot photos and post podcasts and videoblogs. Alex also works with companies to establish DIY approaches, where writing, photography, voice and video come together to create new conversations and communities. Alex is currently fascinated with digital photography. His girlfriend calls him a Flickrholic. Send Alex a nice message: alexhwilliams at gmail.com.

Nicole Simon loves blogging and podcasting, dashed with an European view. As consultant she helps to facilitate such tools for business purposes or personal publishing empires. She can be found at cruel to be kind and on her private blog Useful Sounds.

Roland Tanglao is a well known podcasting enthusiast and a passionate advocate of blogs, RSS, and social software as a means of online expression for people, organizations and businesses. He is a prominent participant in the blogosphere and online communities and one of the founders of Bryght and as Bryght's Chief Blogging Officer reads hundreds of blogs daily. He graduated from the University of Waterloo, worked at Nortel Networks where he ran its first internal corporate blog, has has been blogging since 1999, and was the first business blogging consultant in Canada.

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Podcasting

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July 23, 2005

The Podcast Revenue Question: Do You Need A Car Company?

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Posted by Alex Williams

Trevor Cook points to an interview with the Podcast Network about the revenue question with podcasting. The bottom line: you don't need a car company or a condom manufacturer to make money from your podcasts.

From Trevor:

"The more we talked about the shows they're doing, and the shows I'm subscribed to, the clearer it became to me: podcasters don't need advertisers like car companies and condom makers. There's a whole community of financing in every town that's already supporting niche programming. It's made up of foundations and law firms and home builders who traditionally underwrite local public radio shows and stations.”

Comments (3) + TrackBacks (0) | Category: News and Commentary


COMMENTS

1. spacemonkey on July 24, 2005 12:14 AM writes...

And...

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2. Eric Rice on July 24, 2005 2:25 AM writes...

I'm not so sure, personally. I could certainly offer something to the folks at Ford. But then, I'm weird and like breaking the rules.

Vroom!

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3. Rob S on July 25, 2005 10:41 AM writes...

I'm not sure either. Ninety percent (or more) of my listeners are from other parts of the country and other parts of the world. So sponsorship from local businesses doesn't make sense for those businesses. Their message would be reaching people, but the point of advertising is to reach people who could actually patronize their businesses.

The core problem with their thinking is the fact that they compare podcasting to public radio. It's not the same thing. Public radio is only heard locally so the people listening are likely to be in the same general area where the advertiser's products and services are being delivered. Podcasts have a global reach. The format and intent of the content may be similar, but the audience is likely to much more widespread for podcasts.

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