NBC News and ABC News announced that they are going to podcast.

ABC News is looking to its efforts in blogging as a model for its podcasting efforts. According to Reuters, ABC will offer a combination of original and recycled content.

Reuters reports: "Among the original content will be "The AfterNote," a two- to three-minute wrapup of the daily's political news modeled on ABC News' blog "The Note." There also is original material and segments from such ABC News shows as "Nightline" and "Good Morning America." "

NBC News' podcasts will be available in June on MSNBC.com, with initial efforts to be recycled content. NBCwill offer hourly updates, clips from popular shows like "Today," and headlines from MSNBC.

Both efforts demonstrate a mainstream approach to podcasting. What original content comes from these network players will largely be based on their traditional approaches to the news. Just the facts.

Someday, perhaps, these big broadcast outfits may accept other ways to tell a story other than gathering the news and reporting it as fact. Perhaps they will embrace the conversation style that you find with bloggers, podcasters and videobloggers. It seems like that approach would be tough for them. Blogs are personal expressions as are most podcasts and videoblogs. They flow with the voices of the individual. They speak in the first person, telling a story, giving their thoughts on what matters to them and what it means for us all. Can you see broadcasters using this approach? Their approach wil resemble the style they sculpted over the better part of the last 100 years. Just the facts.

I spoke with Charlene Li of Forrester Research at the Syndicate Conference. Her point is that these big media companies are not going to make some radical shift to adopt blogs, podcasts and other social media. They have shareholders, who demand healthy profits. Instead, they'll ride the profits on traditional platforms as long as possible before making large investments in innovation technology.

That makes sense. And in the process, the media that emerges out of the blogosphere will continue to rise in popularity.

The question I have? Where do the new and old intersect? And what strategies will the big media guns use to push out or pull in the DIY media players? When will we really see this emerge?

Any commentary is welcome...not just the facts.