Matt May is a Web accessibility specialist, and has written on the interaction of people and technology since 1995. He keeps his own weblog at bestkungfu.com, and produces a podcast called Staccato, which features Creative Commons-licensed music.
Alex Williamsblogs, consults and produces unconference style events, where people immerse in DIY media. These are fun occasions, designed for people who want to get together with authors, artists, technologists and leading thinkers to converse, eat, listen to music, write, shoot photos and post podcasts and videoblogs. Alex also works with companies to establish DIY approaches, where writing, photography, voice and video come together to create new conversations and communities. Alex is currently fascinated with digital photography. His girlfriend calls him a Flickrholic. Send Alex a nice message: alexhwilliams at gmail.com.
Nicole Simon loves blogging and podcasting, dashed with an European view. As consultant she helps to facilitate such tools for business purposes or personal publishing empires. She can be found at cruel to be kind and on her private blog Useful Sounds.
Roland Tanglao is a well known podcasting enthusiast and a passionate advocate of blogs, RSS, and social software as a means of online expression for people, organizations and businesses. He is a prominent participant in the blogosphere and online communities and one of the founders of Bryght and as Bryght's Chief Blogging Officer reads hundreds of blogs daily. He graduated from the University of Waterloo, worked at Nortel Networks where he ran its first internal corporate blog, has has been blogging since 1999, and was the first business blogging consultant in Canada.
Starting June 5, the BBC will offer all nine symphonies by Beethoven as podcasts. The effort is part of a larger celebration of Beethoven by the BBC. The symphonies are all performed by the BBC Philharmonic.
According to Digital Music News, the move is creating a stir in the orchestra community, which views the effort as major cannibalization threat. The tempest mirrors a similar storm in the recording industry, where in some quarters, barons of the recoding industry are shuffling and scurrying to cast doubts on the legality of podcasting, seeing it no more than a variation of illegal file sharing.
Yes, we changed the dates for the Podcast Hotel and Videoblog Festival to Sept. 6-8. July looked too close. And then I spent a few stressful days watching over my daughter at the hospital. Life is too short. It was one of those times where you really want to do something but other matters just have a far higher priority.
We are sorry if the date change causes any inconvenience.
The idea is the same for the Podcast Hotel. We're turning The Jupiter Hotel into a podcast and videoblog studio.
We'll have themes for several of the rooms. During the day, we'll do workshops and share in discussions about the future of podcasting. In the evenings, we'll open the rooms, do some shows according to the themes and share in conversation about podcasting and videoblogging.
We'll run a videoblog festival during the event where we will showcase different works.
Attendees at the Podcast Hotel will create podcasts. They'll create videoblogs. They'll spread out into the city of Portland.
Experts will be there to share and show how the tools can be used. Newbies will be coached and get the chance to learn how to produce sharp, authentic works. There will be "how to," discussions, "think tank," talks and demonstrations.
The Podcast Hotel is about sharing this huge passion for creating new works through podcasts and videoblogs while simultaneously creating a platform for people in other parts of the world to participate. We will actively involve the city of Portland in the event and will seek people from other cities to participate, too.
Here are some of the basics
Who? Geeks, musicians, bloggers, entrepreneurs, artists, marketers, developers, authors, curious ad execs, film and video editors, directors, actors, comedians, recording industry execs, journalists and media honchos. What? For two days we turn the Jupiter Hotel into a podcast and videoblog studio. This is not your standard conference. It's an art and commerce fair that flows offline through Portland then online back to the rest of the world. Web site and registration: http://www.corante.com/events/podcasthotel When? Sept. 6-8, 2005. Checkout is 11 a.m., Sept 8. Where? At the Jupiter Hotel in Portland, Oregon. That's where we participate in person. Outside the realm of the hotel's physical space, we move into the extended network of the Intenet. The goal is to get people in other places to participate so we create a worldwide event that becomes a giant media project. How? How to podcast. How to videoblog. How art and commerce work together in this new realm. How musicians can use podcasting. How advertisers can use podcasting creatively. How book authors can use podcasting. How to set up a podcast for your brand. How to market your podcast. How to get sponsors. How the market will develop. How to have more fun at a conference and paricipate in the art and commerce of DIY digital technology. Why? Art and commerce come together in podcasting and videoblogging. The Podcast Hotel will be a rave, a happenng where these forces meet.
Let's hope you never leave old friend
Like all good things on you we depend
So stick around 'cos we might miss you
When we grow tired of all this visual
You had your time - you had the power
You've yet to have your finest hour
Radio - radio
Lyrics from Radio Ga Ga by Queen
Do advertisers get that radio may still not have reached its finest hour?
Let's look at the where the money is flowing and go from there.
The rush is on. GM and Ford are advertising in podcasts. Lifestyle brands such as Heineken are using podcasts.
Can it be that the ones really starting to understand th DIY media are advertisers, not the big media? This sets up a dynamic that will sure to affect how the mainstream media adopts DIY media. But if the trend continues, how will it affect the ways that the mainstream media tells their stories? Will they change so the advertisers continue to grow their advertising with them? Podcasts are personal outlets. They're radio but as far from terrestrial as you can get. Podcasts also reach small audiences. The advertising costs for a sponsor are far less than what they would pay on syndicated radio or on TV. How does that balance out for big media companies? Creating a new network may be the answer. A network that is comprised of small shows that reach micro audiences. These may even be premium channels that use a Salon.com model so people may either subscribe for $35 per year or get it free by going through a series of ads to get to the good stuff.
Either way, advertising execs will no doubt be eager to try it out. Here's what one ad exec said in the Business Week story:
"Podcasting is one of the developments, along with online digital music services like iTunes and Rhapsody, that allow a consumer to be their own programmer. That will obsolete terrestrial radio for many advertisers," says Rishad Tobaccowala, chief innovation officer at Publicis Groupe Media.
GM's chief marketing exec even went as far to say inthe Business Week story that he can see a day when the broadcast budget is far less than what it spends to advertise across the Internet:
"GM marketing chief Mark LaNeve says he's very keen on such nontraditional media, especially for brands that have an "enthusiast" audience, such as Hummer, the Chevy Corvette, Cadillac's new V-Series of performance cars, and Chevrolet's SS performance cars. "The key will be improving the production and entertainment levels of these so they're really compelling and get passed around," says LaNeve.
In future, he says, brands like Pontiac may have a very small TV ad budget. Instead, GM could advertise Pontiac mostly on the Internet. Podcasting is one of the formats LaNeve is looking at for multiple products and brands."
One striking aspect of podcasting may be the creative platfor that it provides advertisers. It's far more playful to use than traditonal mediums. You can use it for radio theater or to do comedy sketches.
That may be where the big media players can use the podcasting platform to its advantage. But with their desire to get big names, I'd guess that they would be reaching a far more general audience. And it seems to be going this way already. Adam Curry going to Sirius is the clearest example of this trend.
What the great number of podcasters do is show that radio can be one of the most creative places for telling your story, be it commentary, comedy or high drama. Advetrtisers seem to be understanding this trend.
And as that podcast network extends, so will the advertising reach new pockets, new places where, perhaps it may actually be useful for the listener.
And perhaps those advertisers will hear the call of DIY media and use their clever creative ways not to destroy the medium, as some fear, but actually help propel radio to that time that Roger Taylor dreamed about when he penned that tune for Freddie Mercury to sing for Queen back in 1984:
So don't become some background noise
A backdrop for the girls and boys
Who just don't know or just don't care
And just complain when you're not there
You had your time, you had the power
You've yet to have your finest hour
Radio - radio
Let's hope you never leave old friend
Like all good things on you we depend
So stick around 'cos we might miss you
When we grow tired of all this visual
You had your time - you had the power
You've yet to have your finest hour
Radio - radio
The rush is on. GM and Ford are advertising in podcasts. Lifestyle brands such as Heineken are using podcasts.
Can it be that the ones really starting to understand th DIY media are advertisers, not the big media? This sets up a dynamic that will sure to affect how the mainstream media adopts DIY media. But if the trend continues, how will it affect the ways that the mainstream media tells their stories? Podcasts are personal outlets. They're radio but as far from terrestrial as you can get. Podcasts also reach small audiences. The advertising costs for a sponsor are far less than what they would pay on syndicated radio or on TV. How does that balance out for big media companies.
Here's what one ad exec said in the Business Week story:
"Podcasting is one of the developments, along with online digital music services like iTunes and Rhapsody, that allow a consumer to be their own programmer. That will obsolete terrestrial radio for many advertisers," says Rishad Tobaccowala, chief innovation officer at Publicis Groupe Media.
GM's chief marketing exec even went as far to say that he can see a day when the TV budget is far less than what it pays to advertise across the Internet:
"GM marketing chief Mark LaNeve says he's very keen on such nontraditional media, especially for brands that have an "enthusiast" audience, such as Hummer, the Chevy Corvette, Cadillac's new V-Series of performance cars, and Chevrolet's SS performance cars. "The key will be improving the production and entertainment levels of these so they're really compelling and get passed around," says LaNeve.
In future, he says, brands like Pontiac may have a very small TV ad budget. Instead, GM could advertise Pontiac mostly on the Internet. Podcasting is one of the formats LaNeve is looking at for multiple products and brands."
One striking aspect of podcasting may be the creative platfor that it provides advertisers. It's far more playful to use than traditonal mediums. You can use it for radio theater or to do comedy sketches.
That may be where the big media players can use the podcasting platform to its advantage. But with their desire to get big names, I'd guess that they would be reaching a far more general audience. And it seems to be going this way already with Adam Curry going to Sirius as the clearest example of this trend.
What the great number of podcasters do is show that radio can be one of the most creative places for telling your story, be it commentary, comedy or high drama.
And as that network extends, so will the advertising reach new pockets, new places where, perhaps it may actually be useful for the listener.
And perhaps those advertisers will hear the call of DIY media and use their clever creative ways to propel radio to that time that Roger Taylor dreamed about when he penned that tune for Freddie Mercury to sing backl in 1984:
So don't become some background noise
A backdrop for the girls and boys
Who just don't know or just don't care
And just complain when you're not there
You had your time, you had the power
You've yet to have your finest hour
Radio - radio
ABC News is looking to its efforts in blogging as a model for its podcasting efforts. According to Reuters, ABC will offer a combination of original and recycled content.
Reuters reports: "Among the original content will be "The AfterNote," a two- to three-minute wrapup of the daily's political news modeled on ABC News' blog "The Note." There also is original material and segments from such ABC News shows as "Nightline" and "Good Morning America." "
NBC News' podcasts will be available in June on MSNBC.com, with initial efforts to be recycled content. NBCwill offer hourly updates, clips from popular shows like "Today," and headlines from MSNBC.
Both efforts demonstrate a mainstream approach to podcasting. What original content comes from these network players will largely be based on their traditional approaches to the news. Just the facts.
Someday, perhaps, these big broadcast outfits may accept other ways to tell a story other than gathering the news and reporting it as fact. Perhaps they will embrace the conversation style that you find with bloggers, podcasters and videobloggers. It seems like that approach would be tough for them. Blogs are personal expressions as are most podcasts and videoblogs. They flow with the voices of the individual. They speak in the first person, telling a story, giving their thoughts on what matters to them and what it means for us all. Can you see broadcasters using this approach? Their approach wil resemble the style they sculpted over the better part of the last 100 years. Just the facts.
I spoke with Charlene Li of Forrester Research at the Syndicate Conference. Her point is that these big media companies are not going to make some radical shift to adopt blogs, podcasts and other social media. They have shareholders, who demand healthy profits. Instead, they'll ride the profits on traditional platforms as long as possible before making large investments in innovation technology.
That makes sense. And in the process, the media that emerges out of the blogosphere will continue to rise in popularity.
The question I have? Where do the new and old intersect? And what strategies will the big media guns use to push out or pull in the DIY media players? When will we really see this emerge?
A question from the audience at today's Sirius stockholder meeting noted that Sirius has not been able to broker a deal with Apple to put Sirius content on the ubiquitous iPod and wondered what deals might be next. Sirius CEO, Mel Karmizan, said "It's about the math!" He said that it's easy to get excited about putting Sirius satellite content on Apple's iPods, other mp3 players, or even cell phones. He told the audience that Sirius is "talking to everybody" about content options. He reminded the audience however, that he is only interested in licensing deals that make money for stockholders. He wants to keep all of the monthly licensing fee, and is not interested in giving up that recurring revenue to partners.
BusinessWeek's online edition has posted a special report on podcasting. It's a series of articles that survey the podcasting landscape and give a quick introduction to podcast listening that is quite suitable for the novice. BusinessWeek Online -> The Lowdown on Podcasting
Be sure to susbcribe to our new feed so you can get our podcasts. We've had this feed up for a few weeks but just want to make sure people know about it. It's a Feedburner feed. I'll explain the reason why we are going with Feedburner in upcoming posts. What's your preferred method for making your podcasts available to subscribers? Debate is open on this topic. Some say Feedburner is not the way to go. What are your thoughts?
I suppose I'm a little late to the party, but I've only recently noticed that there are at least two different podcast awards sites that are soliciting nominations. The Podcast Awards, operated by Geek News Central podcaster Todd Cochrane, are dubbed as "the people's choice," and will be presented at the Podcast Expo in California this November. Nominations open on June 15th.
The other site I have found is for the Topcast Awards, for which nominations actually close on June 15th and a stand-alone event for presenting the awards is also planned for November.
Are you aware of any other podcast awards that are planned? What is your opinion of these awards programs? Have you submitted anything yet? Will you? What role do you think these awards play in the evolution of podcasting? Just curious what the prevailing view is...
Music site Garageband.com is now fully on board with podcasting as a mechanism for promoting performing artists. I've been chatting with them for a while, as they experimented with a Creative Commons-licensed promo for American Idol finalist Bo Bice. Now, they appear to be revamping their site to be among the most podcast-friendly around.
Today, the company announced the release of GarageBand Podcast Studio, a Flash-based tool that allows anyone to select tracks from GarageBand artists and mix them with uploaded voiced segments as desired. The service is now free, with a dual revenue model (free podcasts with ads, paid ones without) in the cards. Future plans include a phone number to let... uh, podcast DJs, phone it in. (We gotta come up with some kind of a name for people like this. PJs is just a non-starter.)
In addition, each band now has its own podcast feed. At 40,000 strong, that's a bit of a jump in the amount of available podcast content. Subscribers will get new music from their chosen artists as it's uploaded.
GarageBand, which now touts itself as "the world's largest catalog of podcast-ready music," also considers podcasters to be part of their broadcast network, and waives royalties from its end for podcasters who sign up with them.
Time will tell how many podcasters are drawn in by these tools. But I'd sure like to see recording labels come anywhere near this. There's a big announcement on that front expected sometime this week, from another group of folks I've been talking with.
Phil Torrone reports that Apple will include an iPodder type feature in iTunes version, due out in the next 60 days.
According to an O'Reilly report, Steve Jobs is quite excited about the podcasting phenomena, though likens it to "Wayne's World for radio." The content wil be free on iTunes but Jobs says that he is open to the concept of opening iTunes for paid podcasting.
Hey, remember Rush Limbaugh? He starts podcasting on June 3rd. It's assumed that he'll tie it in with his existing subscription service, as it's been with a number of other talk show hosts who are taking the plunge.
Some good stats from CNET: "In March 2005, approximately 77.2 million customers listened to music stored on a computer, up 22 percent from 63.2 million during the same month last year, according to a report from market researcher The NPD Group. The study also found that online radio stations had 53.5 million listeners this March, up from 45.3 million a year ago. Free streaming of music also saw gains, with a rise of 37 percent, to 46 million listeners."
Staci Kramer of PaidContent comments on KYOU's launch, detailing the hoops one has to jump through to listen to it, and saying the process "almost dares people to listen."
Just caught this bit of news in a press release that went out this morning: "BitPass Enables Premium Podcasts." The meat of it: "[BitPass] announced BitPass Unplugged(TM), a patent-pending, powerful new service that will give content providers the ability for the first time to charge for their podcasts..." More here...
Bill Gates says Mobile Phones will Kill the iPod -
"As good as Apple may be, I don't believe the success of the iPod is sustainable in the long run," says Chairman Bill in a German Newspaper quoted in this Reuters Article. (Gates sees mobile phones overtaking iPods)
His point of his blog, I think, is that like blogging, podcasting will take time to mature. So, I guess as Cooper might say, be ready for a lot of crap. In other words, blow it off.
Well, the TV market has had a lot of time to mature. And there's still a lot of (more sophisticated prose) crap blowing across the airwaves. I blow it off all the time. But I still love to watch Seinfeld reruns on TV. Heh. Notice the Seinfeld banner across the top of Cooper's blog? CNET gets a lot of web traffic. Perhaps, Cooper needs to write inflammatory columns to keep the traffic numbers pumping in so we can continue to see Jerry Seinfeld's smiling face in a banner ad? Hmm...
There will always be lousy content. We'll be assured of that now and always. What Cooper needs is a better way to find the good stuff.
Then maybe he would have found IT Converations and spared us of his blanket, podcast blow off.
Here's my question. Hey, Chuck, did you write that column to draw traffic to your column or did you honestly believe that all podcasts blow?
I only ask because I would think that a journalist like Charles Cooper would have a far more sophisticated perspective on subjects he chooses to cover.
Well, I guess I can only speculate.
And just hope that Cooper doesn't have to follow up the next time with an embarrasing admission that well, perhaps (name topic) doesn't all suck after all.
In a recent interview with WebTalk Radio's Rob Greenlee, Dave Van Dyke, President of Bridge Ratings talks about his company's recent market research study and the changes they see in broadcast radio listenership. Van Dyke explains the importance of podcasting to traditional broadcasters, the real impact of satellite radio provider's Sirius and XM, and the future of internet based radio.
Van Dyke is a professional who knows how to follow the money, and is not too bashful to point out that his research numbers do not support the "Radio is Dead" headlines we are seeing in print. He says that the door really opened when Napster offered listening choices to a younger generation that was a bit tired of broadcast radio's offerings, and that internet based radio is the now and future choice for alternative listening.
There is a discussion on the Podcasting News site about the relevance of the TiVo comparison for podcasting. The comparison was made again recently in a USA Today article about how podcasting is different from terrestrial radio.
Personally, I'm not fond of the comparison, although I understand that it may help to explain the time-shifting aspect of podcasting to the uninitiated. But if that is the best analogy we have, then IMHO we need to come up with better ways of talking about the whole phenomenon. I think it is far more important to build enthusiasm around the experimentation and freedom of expression made possible by podcasting. Of course, it isn't an either/or choice, but I guess I'd rather emphasize creation over use. I suppose that reflects my bias as a podcaster.
My questions to you: how do you feel about the TiVo comparison? Does it matter to you? What role, if any, does it play in the business of podcasting? Do you have an alternative to share?
But he writes that the stock may actually be a bargain.
Why? According to the article, Apple is retooling itself to fit with the "decade of self-expression, where people employ digital tools as creative outlets."
That self-expression is manifested in efforts such as blogging, podcasting and the growing popularity of digital video.
People are looking for simplicity in these tools and Apple offers it with an ecosystem of computers, software and music players.
He writes:
"It goes way beyond sleek designs and colors, or the popular iPod for that matter, says Darcy Travlos a digital technology analyst who follows Apple for CreditSights, an independent research firm.
To understand Apple, Travlos says, you have to see how its retooled itself to fit in with the decade of self-expression -- a time when people employ digital tools as creative outlets.
Online commentary can take the written form, via blogging. Or a broadcast form, via podcasting. Some are venturing into cinematography, or laying down tracks of original music in home studios, or simply producing slide shows of family photos. And, of course, theyre loading music onto iPods.
Apple has positioned itself as an important player by creating an ecosystem of computers, software, music players, and other devices that fit together nicely, says Travlos. Consumers have much more digital content to play with, and they want an integrated system to do this, she says. Thats what Apple offers."
"Search Interest in Podcasts and Podcasting is up more than 1,000 percent. Thanks to Apple's iPod, this year's most popular gadget has given birth to the latest technological evolution; the podcast. Podcasting enables anyone to create and host his or her own radio show and make it available for others to download to a computer or portable media player. One of the hottest trends in podcasting is "Godcasts," with many "pod preachers" of all faiths converting their weekly sermons into Godcasts, to more easily spread the word."
But don't think that Eric isn't planning new gigs. He's now planning a "Podcast and Videoblog Road Show," with Honolulu as his first stop. Now there's a good place to launch a road show. Where does the show go from there?
BMI, the rights, licensing agency that represents mmore than 300,000 musicians, is launching a podcast that features unsigned artists.
The podcast, called "See It Hear First," is geared toward the recording industry.
"The podcast is a natural evolution of our long tradition of promotional CDs and our nationwide series of live showcases promoting new songwriter/artists," said Graham, senior vice president of writer/publisher relations. "Our close collaboration with creative executives at record companies and music publishers has shown a lot of excitement for this new format because of its immediacy and its portability. In addition, the availability of the podcast on BMI.com, which reaches almost a million visitors each month, should be an excellent way of letting new talent reach its audience."
Interestingly, BMI executive Richard Conlon says that they have been licensing podcasters for nearly a year, covering the public performance rights to the BMI repertoire.
According to BMI, podcasters that have signed the BMI agreement include Coverville.com and Keener13.com. More licensing programs are planned for this medium as it grows.
On the new Yahoo! podbiz group, Greg Narain has started a conversation about "the business value of audio quality." I'm very interested in this issue because I definitely think about it for my own podcast, i.e., short of getting a different voice, how can I make my show sound better? (I'm exploring the different voice thing...okay, I'm actually just kidding.)
Looking back at the comments posted to my question about the exceptional podcast, I see some indirect references to audio quality, but not as many as I would have expected. The presence of passion, personality and compelling content seem to be more important factors (at least for those of you who posted comments...thank you!), and I'm wondering if you agree. So here is the next question:
In your view, what is the importance and value (business or otherwise) of audio quality in podcasting? If I have a really compelling podcast, filled passion and personality, does it matter if the sound is just OK? Most of us will never sound like Adam Curry, but is it critical that we aspire to that level of audio experience? I look forward to more thoughts!
The latest Corante podcast is now available. Almost too much to cover this week, but Alex and I discuss the Podshow strategy session (and why turning off the mobile is a good idea when podcasting), KYOUradio, and Public Radio International taking a dip in the podcasting pool.
Greg Narain of Beercasting launched a newsgroup at Yahoo! called podbiz.
Greg started the new group in realization that the commercialization of podcasting is now upon us, especially with the news of the Sirius/Adam Curry deal. He noted that conversation on the Yahoo! podcasting discussion list has become polarized. Good points on the discussion group, but in Greg's view, it is looking more like art v. capitalism. And so, he is providing a new space for discussions about the business discussion as it relates to podcasting.
I inteviewed Greg today about the announcement and followed up with a little commentary of my own. People are getting fiercely passionate about podcasting. And it seems to come down to expression. How you express yourself in the public domain is deeply personal to a lot of people. When money and big corporations come into the picture, questions surface about authenticity, a hallmark of DIY media. And emotions run raw.
Commentary...You Don't Need A Satellite To Do A Podcast
It's not just podcasting that is getting attention from the marketers and corporations with money to spend. The drive for DIY media is running fast. As money comes into the picture, the feeling of control also surfaces. Who controls what you say? With podcasting, blogging and other DIY stuff, the control is only in the hands of the creator, the person making the content. If corporations come into the picture, what happens to the authenticity of the medium?
For now, anyone can be a podcaster, their own radio star. And isn't that what is giving this medium its power? It's not Adam or Sirius and its machines flying through space. It's the DIY trend that's fueling the podcast craze.
You don't need a satellite to create a podcast. But someday it sure would be cool to make one. Anyone out there have a DIY satellite kit? Phil?
Chicago radio veteran Steve Dahl has suspended the podcast of his regular radio show because podcasting is not covered under any of the Infinity ASCAP, BMI, and SESAC licenses or under the statutory streaming license.
Steve goes on to say that he is also a performer who enjoys the occasional royalty check and is therefore probably not the guy to argue this point of law.
While other contributors to this blog focus their attention on news, product announcements and other hot developments from the podcasting world, I'm initiating a conversation around the "art and science" of the exceptional podcast. With your help, I'd like to explore the necessary elements of any podcast, as well as look at what separates truly outstanding podcasts from the rest of the pack.
So let's begin this conversation with a question: what makes a podcast exceptional? I look forward to a wide range of thoughts on the subject.
Dave Winer isn't the only podcaster who turns 50 this week. Disneyland celebrates its 50th anniversary May 3-5, and they're celebrating with a special podcast featuring "interviews, stories and other exciting events" direct from the Happiest Place On Earth.
Adam Curry will do a daily, four-hour podcast for Sirius Satellite Radio. The news comes as Viacom announced last week it is converting a San Francisco radio station to an all-podcast format called kyouradio.
According to the Associated Press, Curry will begin podcasting May 13 on Sirius channel 148, a talk-radio station that does carry commercials, unlike Sirius' all-music channels.