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Alex Williams Alex Williams
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Matt May Matt May
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Nicole Simon Nicole Simon
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Matt May is a Web accessibility specialist, and has written on the interaction of people and technology since 1995. He keeps his own weblog at bestkungfu.com, and produces a podcast called Staccato, which features Creative Commons-licensed music.

Alex Williamsblogs, consults and produces unconference style events, where people immerse in DIY media. These are fun occasions, designed for people who want to get together with authors, artists, technologists and leading thinkers to converse, eat, listen to music, write, shoot photos and post podcasts and videoblogs. Alex also works with companies to establish DIY approaches, where writing, photography, voice and video come together to create new conversations and communities. Alex is currently fascinated with digital photography. His girlfriend calls him a Flickrholic. Send Alex a nice message: alexhwilliams at gmail.com.

Nicole Simon loves blogging and podcasting, dashed with an European view. As consultant she helps to facilitate such tools for business purposes or personal publishing empires. She can be found at cruel to be kind and on her private blog Useful Sounds.

Roland Tanglao is a well known podcasting enthusiast and a passionate advocate of blogs, RSS, and social software as a means of online expression for people, organizations and businesses. He is a prominent participant in the blogosphere and online communities and one of the founders of Bryght and as Bryght's Chief Blogging Officer reads hundreds of blogs daily. He graduated from the University of Waterloo, worked at Nortel Networks where he ran its first internal corporate blog, has has been blogging since 1999, and was the first business blogging consultant in Canada.

In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

Podcasting

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November 06, 2005

Fruitcast and the Future of Feed Media

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Posted by Alex Williams

Fruitcast is a new service that lets advertisers automatically serve ads into podcasts submitted to the Fruitcast directory.

Advertisers are charged per download for the spots that are added either at the beginning or end of the podcast. Ads are 10 to 15 seconds in length. No music or sound effects permitted. Advertisers are encouraged to follow a set format such as..."This podcast is sponsored by Acme Widgets....."

The Fruitcast service is aiming to provide a Google AdSense type model. It's illustrative of the moving speed that different forms of feed media are gaining a place for how advertising is served.

Fred Wilson touches on this issue in his post: The Future of Media (aka, please take my RSS feed):

Leaving aside the rights issues, which I know are large, if I were a television executive right now, I'd take my content, microchunk it, put a couple calls to a video ad server in the middle of it, and let it go whereever it wants to go, safe in the knowledge that whenever the show is viewed, I'll get to run a couple 15 second spots in the middle of it (which I could change whenever I wanted to and which I could measure).

This is where media is going and its not going to be stopped.

Comments (1) + TrackBacks (0) | Category: News and Commentary


COMMENTS

1. Andrew Gribble on November 7, 2005 02:45 AM writes...

Is it just me, or does $0.10 per download--Fruitcast's minimum price for advertisers--seem a little high? This comes out to $100 per thousand impressions (CPM), which is higher than most other media.

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