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Alex Williams Alex Williams
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Matt May Matt May
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Nicole Simon Nicole Simon
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Roland Tanglao Roland Tanglao
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Matt May is a Web accessibility specialist, and has written on the interaction of people and technology since 1995. He keeps his own weblog at bestkungfu.com, and produces a podcast called Staccato, which features Creative Commons-licensed music.

Alex Williamsblogs, consults and produces unconference style events, where people immerse in DIY media. These are fun occasions, designed for people who want to get together with authors, artists, technologists and leading thinkers to converse, eat, listen to music, write, shoot photos and post podcasts and videoblogs. Alex also works with companies to establish DIY approaches, where writing, photography, voice and video come together to create new conversations and communities. Alex is currently fascinated with digital photography. His girlfriend calls him a Flickrholic. Send Alex a nice message: alexhwilliams at gmail.com.

Nicole Simon loves blogging and podcasting, dashed with an European view. As consultant she helps to facilitate such tools for business purposes or personal publishing empires. She can be found at cruel to be kind and on her private blog Useful Sounds.

Roland Tanglao is a well known podcasting enthusiast and a passionate advocate of blogs, RSS, and social software as a means of online expression for people, organizations and businesses. He is a prominent participant in the blogosphere and online communities and one of the founders of Bryght and as Bryght's Chief Blogging Officer reads hundreds of blogs daily. He graduated from the University of Waterloo, worked at Nortel Networks where he ran its first internal corporate blog, has has been blogging since 1999, and was the first business blogging consultant in Canada.

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Podcasting

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August 09, 2005

CBS Is Calling For A DJ Podcaster

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Posted by Alex Williams

podpromo.gif

CBS is looking for a podcaster.

They're looking for a DJ, really. From the CBS web site:

The network is searching for an amateur DJ to interview CBS stars and create a podcast about the new fall season. The podcaster will join the nation’s top DJs at the CBS Radio Junket on September 10 in Hollywood to interview CBS talent for the podcast, which will be made available to millions via CBS.com and Infinity Broadcasting’s San Francisco-based KYOURADIO, the world’s first-ever podcasting radio station. For consideration, you'll need to upload a mock three-minute interview.

Here are two major media companies looking for amateur podcasters to interview CBS stars as a promotion for the Fall season.

The move follows Fox Broacdcasting's announcement to promote its upcoming shows with podcasts, featuring interviews with their stars.

For Fox, the effort is intended to promote its DVD sets. For CBS, the podcast contest comes in the first weeks following their announcement of a broadband network.

The CBS strategy seems far more compelling. With the Fox podcasts, you get stars talking about their shows with a professional actor. With CBS, who knows what will happen? Will the winner be the first podcaster to become a mass media star? Adam Curry is a celebrity. But if the winner of this contest is entertaining, then we may see someone who receives mass attention.

A strategy that reaches out to indie podcasters makes sense. Indie podcasters are at the heart of what has made podcasting so popular, so fast. The people who make podcasts are bright, orignal and talented people. Their "amateur," status is what makes them appealing. They are authentic.

In contrast, Fox is going the professional approach with actors interviewing actors. Does that seem interesting? Perhaps....If they let Bart Simpson do the interviews. Doh!

But before you submit your three-minute interview, read the rules and regulations. Then read the KYOU terms of use agreement.

It's a lesson in copyright law.

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