CBS is looking for a podcaster.

They're looking for a DJ, really. From the CBS web site:

The network is searching for an amateur DJ to interview CBS stars and create a podcast about the new fall season. The podcaster will join the nation’s top DJs at the CBS Radio Junket on September 10 in Hollywood to interview CBS talent for the podcast, which will be made available to millions via CBS.com and Infinity Broadcasting’s San Francisco-based KYOURADIO, the world’s first-ever podcasting radio station. For consideration, you'll need to upload a mock three-minute interview.

Here are two major media companies looking for amateur podcasters to interview CBS stars as a promotion for the Fall season.

The move follows Fox Broacdcasting's announcement to promote its upcoming shows with podcasts, featuring interviews with their stars.

For Fox, the effort is intended to promote its DVD sets. For CBS, the podcast contest comes in the first weeks following their announcement of a broadband network.

The CBS strategy seems far more compelling. With the Fox podcasts, you get stars talking about their shows with a professional actor. With CBS, who knows what will happen? Will the winner be the first podcaster to become a mass media star? Adam Curry is a celebrity. But if the winner of this contest is entertaining, then we may see someone who receives mass attention.

A strategy that reaches out to indie podcasters makes sense. Indie podcasters are at the heart of what has made podcasting so popular, so fast. The people who make podcasts are bright, orignal and talented people. Their "amateur," status is what makes them appealing. They are authentic.

In contrast, Fox is going the professional approach with actors interviewing actors. Does that seem interesting? Perhaps....If they let Bart Simpson do the interviews. Doh!

But before you submit your three-minute interview, read the rules and regulations. Then read the KYOU terms of use agreement.

It's a lesson in copyright law.