Alex Williams
Matt May
Nicole Simon
Roland Tanglao
Boy, the New York Times Business section really loves podcasting! Today's edition has yet another article, this one by David Carr. Once again, I would characterize the article as a kind of primer for those unfamiliar with podcasting, with a particular emphasis on how "big media" are beginning to experiment with it. Carr seems to get it, and in his closing paragraph, he offers a very firm conclusion about podcasting's current state:
For the time being, podcasting is a cipher, a technology that seems to further threaten established media's stranglehold on public consciousness, but offers little opportunity in the way of a real actual business. Big media are aggressively attempting to get their arms around the next big thing. But it remains elusive, a medium that is viral and uncontrollable by nature, and that does not threaten to become a business any time soon. (Emphasis added)
I can't wait to see what's in the paper for the rest of the week! And I'm looking forward to your comments on Carr's views. Please share them here!
Podcasting is viral uncontrollable, in that people do not want to simply be consumers, but content producers (an increasing amount of people anyway, as opposed to a generalized majority). "Big Media" needs to understand that not everything can be controlled.
Permalink to CommentPodcasting is viral uncontrollable, in that people do not want to simply be consumers, but content producers (an increasing amount of people anyway, as opposed to a generalized majority). "Big Media" needs to understand that not everything can be controlled.
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