The race to podcast is escalating among broadcasters with both Clear Channel and Infinity announcing new efforts to make their programs available in the increasingly popular podcasting format.

According to Billboard Monitor, Clear Channel will repurpose programs from its morning shows and making it available as podcasts.

Infinity, meanwhile, announced it is planning to podcast nine all news stations.

Clear Channel's efforts are far more gingerly than Infinity. Starting June 6, Clear Channel will offer podcasts of their morning pranks they do on New York's Z100.

According to Billboard:

"Evan Harrison, senior VP of online music & radio (for ClearChannel), says educating listeners and taking small steps are part of the company’s podcasting strategy. “I want to build the knowledge base of what we’re doing first and start with premium content in shorter segments,” he tells Billboard Radio Monitor. “Podcasting has more confusion than any of the latest buzz fads. There’s been exponential amounts of press” but limited available content."

Last I checked, more than 860 podcasts have been submitted to KYOU. That's a pretty fair number of submissions. It looks like Clear Channel will take a different approach, looking more to its programming than that from the podcast community.

According to Billboard Monitor:

Infinity will podcast nine news stations, lead by 1010 WINS in New York City.

According to Billboard Monitor:

Infinity will offer free daily podcasts from its nine news stations, with flagship WINS (1010 Wins) New York set to lead the way in July.

The podcasts, which will vary in length, will include local and national news, sports, business and entertainment headlines, as well as weather and traffic updates, plus content developed exclusively for download.